About Us

We love the idea of being able to go anywhere just by using your imagination and playing 'pretend'. This is the essence of a magical childhood. When creating our play experiences, we aim to use environmentally-friendly materials and to promote fair-trade and handmade products as much as possible.A lot of thought goes into each of the play experiences to make them as fun and multi-dimensional as possible for you and your little ones. We hope you enjoy and receive value out of them. 
You can also follow us on Facebook and Instagram @ympwa to receive regular updates on new supports/products and information for parents on the benefits of play, as well as the occasional imaginary play idea. Alternatively, if you are not into social media (totally understand!), feel free to subscribe to our mailing list for updates and supportive information.
Thanks,
Sarah xox